How it works
From first call to statewide enrollment
A partnership is a sequence, not a leap. Four phases, each with clear work and a clear deliverable, and most schools go from discovery to their first enrollment push within a single planning cycle.
Phase 01
Discovery
Weeks, not months
Before anyone signs anything, we both need to know whether a virtual school makes sense for you. Discovery is a structured look at your goals, your state's rules, and your current program, led by people who have launched schools in this exact position.
What happens
- Working sessions with your leadership on goals and constraints
- A review of your state's virtual and open-enrollment rules
- An audit of your current enrollment funnel, if you have one
- Honest modeling of what enrollment could look like in years one through three
What you have at the end
A candid written assessment: what a virtual school can become in your context, what it will take, and whether we recommend proceeding. Sometimes the honest answer is not yet, and we will say so.
Phase 02
Launch plan
Scoped in discovery
If discovery says go, we turn the assessment into a concrete plan. This is where the partnership gets its shape: which capabilities you run, which we run, and what the first year has to accomplish.
What happens
- Platform configuration scoped to your programs and grade bands
- Enrollment targets by window, with the marketing budget to hit them
- A staffing plan for teachers, enrollment, and family support
- A compliance checklist mapped to your state's calendar
What you have at the end
A signed partnership with a launch calendar everyone can see: dates, owners, targets, and the marketing plan for your first enrollment push.
Phase 03
Go live
Timed to your enrollment window
Launch is where most school initiatives quietly die, because the vendor hands over logins and leaves. We do the opposite: our team runs the first enrollment push side by side with yours.
What happens
- Enrollment system and SIS stood up, tested, and connected
- Your team trained on the workflows they will actually use
- Marketing campaigns launched against the enrollment calendar
- Daily monitoring of the funnel during the opening window
What you have at the end
A live school with real applications flowing, a team that knows the system, and a first enrollment window measured against the plan rather than against hope.
Phase 04
Grow
Ongoing
After launch, the work shifts to compounding: sharpening the funnel, retaining families, and scaling operations ahead of enrollment. This is the phase where operator experience matters most, because growth breaks things in predictable places.
What happens
- A regular metrics cadence with your leadership team
- Continuous marketing optimization by season and channel
- Teacher staffing support as ratios shift with enrollment
- Family experience monitoring to catch friction before withdrawal
What you have at the end
A school that grows on purpose, with shared visibility into the numbers. When you're ready, we help you expand into additional states using the same playbook.
Wondering what systems arrive in phase three? See everything in what's included, or read the questions every superintendent asks.
Who it's for
Built for schools ready to grow
If you serve K-12 students and your state allows online enrollment, there is probably a bigger school inside your program than the one you run today.
School districts
When in-district enrollment is static, the budget is too. A district-sponsored virtual school lets you keep families who would otherwise leave and enroll eligible students from across the state.
Charter schools
Extend your charter with a virtual program that grows beyond your building's walls without overloading your current staff.
Existing virtual programs
Already online but stuck at a plateau? We help programs modernize enrollment, sharpen marketing, and scale teaching operations.
Discovery is the first step, and it costs you a conversation.
Tell us about your school and we'll schedule the first working session.